Employers are under pressure to offer high-quality benefits that attract and support employees while also managing rising health care costs. Most employers have responded by building rich benefit ecosystems, adding specialized programs that can improve access and outcomes. The challenge is that what looks comprehensive on paper isn’t always easy for employees to navigate in real life. When people don’t know what applies to them, where to start, or what to do next, valuable resources go unused or underutilized.
That’s where Banner|Aetna is closing the navigation gap with an AI-powered precision member engagement program powered by PromptWell. Helping employees access the right care at the right time in the right setting helps improve their experience and supports better outcomes while also reducing avoidable spend. When options and next steps are clear, employees are more likely to take timely action in areas that can significantly influence total cost and workforce productivity, such as:
- Preventive care (PCP selection and wellness visits)
- Chronic condition management (diabetes reversal enrollment)
- Behavioral and mental health support
- Women's health services (including menopause support)
How Precision Member Engagement Supports High-Value Health Care
Instead of expecting employees to sort through portals, PDFs and vendor websites, Banner|Aetna’s AI-powered program matches members to relevant benefits and offers clear, personalized guidance that helps drive better outcomes, higher satisfaction and more efficient spend.
The goal is simple: move beyond awareness and drive action. In fact, our women’s health and behavioral health campaigns show that members who receive our tailored outreach are 10x more likely[i] to enroll in a relevant program or service.
Where It Drives Impact for Employers
The strongest test of an engagement program is simple: do employees follow through? These results show what happened after members received tailored outreach:
- Preventive care (Primary care): 52% of members without a PCP selected a doctor and scheduled a wellness visit[ii]
- Chronic condition management: Diabetes reversal program enrollment grew 4.5x[iii]
- Behavioral health: 73% explored mental health offerings; 762 members took the next step to start therapy or accessed behavioral health services[iv]
- Women’s health: 74% of members engaged; 233 members self-referred to women’s health services[v]
These results illustrate how benefits perform better when employees get clearer direction. Employees are supported in what to do next, and employers close common gaps in care and program adoption.
Building on Momentum
In 2026, Banner|Aetna is expanding precision engagement across additional areas, including mental health and care navigation. By scaling an approach that’s already delivering measurable impact, Banner|Aetna will continue helping employers improve utilization and outcomes, while making it easier for employees to use the benefits and care options available to them.
To learn more about Banner|Aetna network coverage and innovative products and programs, visit the Banner|Aetna Employer page.
[i] PromptWell Banner|Aetna Precision Member Engagement Impact Summary. 2025.
[ii] Ibid.
[iii] Engagement data reported by Virta Health. January 2023-May 2025.
[iv] PromptWell Banner|Aetna Behavioral Health Experience Report. 2025.
[v] PromptWell Banner|Aetna Women’s Health Experience Report. October 2025-November 2025.
Transforming health care, together
Banner|Aetna aims to offer access to more efficient and effective member care at a more affordable cost. We join the right medical professionals with the right technology, so members benefit from quality, personalized health care designed to help them reach their health ambitions.
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